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The date of entry into force of the bi-regional agreement between Mercosur
and the European Union remains uncertain. In this respect, it should be
noted that the hypothesis of a bilateral entry into force of the agreement
that is finally concluded is still considered possible. If this were the
case, it could even affect the survival of Mercosur, since such a bilateral
entry into force would not exclude the possibility that one of the member
countries might not ratify the agreement.
In any case, beyond the uncertainties that may affect a negotiation that
is considered valuable for both parties, it would still be necessary to
identify the steps to be taken once the final agreement is signed, if
it is ratified by all Mercosur countries.
These steps are not the only ones to be considered, but they are the
ones that will have the greatest impact on achieving the objectives pursued
by Mercosur and each of its member countries when the bi-regional negotiation
process was launched. Above all, they are the ones that will have the
greatest impact on extending their effects to broad sectors of the respective
populations.
Three are the steps that can be considered the most relevant in terms
of the possible impact of the agreement that is finally concluded between
the current Member States. These are the steps that could ultimately have
the greatest impact on the productive investment decisions of companies,
especially in terms of training the human resources needed to operate
in an economic space that is more diverse than the current one and who
have the necessary knowledge to understand the significant cultural differences
required to operate in EU countries.
The first step is to identify and adopt the necessary measures to enable
companies operating in each of the Mercosur member countries to make the
most effective use of the bi-regional agreement. These measures include
those related to the financing of the investments needed to develop strategies
aimed at taking advantage of the expansion of markets, especially those
with which a company wishes to compete with its products and services.
A second step is to adapt the physical infrastructure of the countries
concerned to the requirements for the effective implementation of a strategy
to expand the markets in which their companies wish to compete.
Finally, a third step is to facilitate the processing of the information
needed to implement the necessary strategy for knowing the markets to
which companies will be able to gain access following the bi-regional
agreement.
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